EDIT: I wrote this post a while ago and forgot to submit it. I guess I'm a bit late on some of my points? XD
I get frustrated when I'm away from a PC and am unable to view the content PCs are able to. A mobile browser should allow the user to view what (s)he was visiting the site for, which could include any content you have on the site. You don't want to exclude the mobile user from information.
It should just be a compact version of the original website. The information should be organized slightly different, of course, to make it compact and readable.
The screenshot you posted is a bit cluttered. Most of the time you want a mobile website to have only one column with (for smartphones) an expandable menu of options.
The font also needs to be a good medium size. I could see this design being too small for a smartphone. You can't have small text sizes, otherwise people will need to zoom. People don't like to zoom unless they have to, or unless they're interested in looking at a specific detail. Some sites disable zoom, however, and that's a bad idea too. But you don't want users to have to zoom to read, otherwise there is practically no reason for a mobile version except to lower data-transfer (for yourself mainly, seeing as most (not all) users have unlimited data plans). If that's the case you might as well turn your whole site into a compact form if you're worried about bandwidth
So, you want (a) medium, readable font, (b) [typically] one column, (c) the same content, but organized for mobile.
What resolution is that screeny taken at?
I get frustrated when I'm away from a PC and am unable to view the content PCs are able to. A mobile browser should allow the user to view what (s)he was visiting the site for, which could include any content you have on the site. You don't want to exclude the mobile user from information.
It should just be a compact version of the original website. The information should be organized slightly different, of course, to make it compact and readable.
The screenshot you posted is a bit cluttered. Most of the time you want a mobile website to have only one column with (for smartphones) an expandable menu of options.
The font also needs to be a good medium size. I could see this design being too small for a smartphone. You can't have small text sizes, otherwise people will need to zoom. People don't like to zoom unless they have to, or unless they're interested in looking at a specific detail. Some sites disable zoom, however, and that's a bad idea too. But you don't want users to have to zoom to read, otherwise there is practically no reason for a mobile version except to lower data-transfer (for yourself mainly, seeing as most (not all) users have unlimited data plans). If that's the case you might as well turn your whole site into a compact form if you're worried about bandwidth
So, you want (a) medium, readable font, (b) [typically] one column, (c) the same content, but organized for mobile.
What resolution is that screeny taken at?